Search Engine Optimisation

Search engines follow a complex algorithm to rank the sites. The algorithm takes into consideration the content of the web page, the age of the site, the meta-tags, the depth of content on the domain, the number and nature of in-bound links, the frequency of updates to the site and various other factors. Therefore SEO is a multifaceted mission, where different sets of skills and adequate understanding of the ranking process is required.

Most of the major search engines like Google, Yahoo!, MSN and ASK use similar criteria for ranking sites. But there are certain differences which consequently affects the SEO process. However, a well-implemented SEO campaign always shows encouraging results across all search engines.

Flash content is not as easily indexed as plain text. If a site has its major content in flash then it may be a hindrance in getting proper ranks SERPs. However if the major chunk of your site is locked into flash, then BRICK | Internet Marketing helps you to shift from a flash format to a non-flash format and simultaneously will preserve the flash’s aesthetic and attention-grabbing components.

Dynamically driven web site is not a barrier in the SEO process. The main aim is to make individual pages as user friendly as possible. The chief factors that must be taken care of are the URL structure, meta-tags and the content of the web site. BRICK | Internet Marketing take care of all these tasks with deft skill and a client-oriented approach.

Techniques such as cloaking pages, masking text, creating link farms to falsely increase a site’s inbound links and other “Black Hat” techniques to optimize a web site are not approved by the search engines. If a web site uses such techniques to get higher rankings, then the search engines generally penalize the site. We, however, practice only “White Hat” SEO procedures to optimize your web site.

We have a two-fold approach towards SEO. First, we analyze your keywords and then try and remove all those factors which act as a barrier in search engine’s analysis of your site. Thereafter, we amplify the significance of your site for search engine crawlers by adding noteworthy content to your site, appending blogs and social bookmarking, establishing high quality in-bound links, writing and distributing press releases and many more. But what techniques would be employed in your site completely depends on the kind of SEO campaign you wish to opt for, keeping the budget and target in mind.

We also try to deliver high quality results to our clients with our outstanding SEO services. But it is not really possible to assure you of any specific ranking results within a specific time frame. What we do assure you with is a steady climb from your present ranking in the Search Engine Result Pages!

BRICK | Internet Marketing have a large workforce of professional designers and programmers. This means that we can implement all the required changes that are necessary for your site’s SEO. However if you are not comfortable sharing your site details with us, then we can suggest the changes to you so that you can implement them yourself.

We have a huge team of designers, programmers and link builders who do our entire client’s work in-house. But for specific services, like, lining up a professional blogger or an industry-specific expert copywriter then only we seek help from a professional network to utilize such resources. But all this is only done keeping the clients’ benefits in mind.